This article explains how to use the Show More section of an authenticated product — the expandable content area where you can add regulatory information, product details, videos, forms, coupons, and any other content that enriches the consumer's post-authentication experience. This is also sometimes called the digital label.

Prerequisites

Admin or Editor role.
A product template already created (see Product Templates: Customizing the Authentication Screens).
Inline HTML CSS (also known as Inline Styles) Only

About Show More

When a consumer successfully authenticates a product, they see the Authenticated screen. Below the authentication confirmation, you can add a Show More toggle that expands to reveal additional content.

Show More is fully customizable. Use it for:

Regulatory information (lot numbers, manufacturing details, expiration)
Video content or product usage instructions
Signup forms or Buttons
Coupons and promotional offers
Retargeting pixels or analytics scripts (You Brand's Privacy Policy Must Be Explicitly Present, including any Data Protection and User Terms when using marketing pixel)
Any content you want consumers to see after authentication

Enabling Show More

Open the Template Editor for your product.
Go to the Authenticated tab.
Toggle Show more page to the on position.
The Show More editor appears below.

The Show More Editor

The editor has two modes:

Mode	Purpose
Visual editor	A what-you-see-is-what-you-get editor. Insert text, headings, images, tables, lists, and links.
Code editor	Raw HTML and inline CSS. Use this for embedded video iframes, tracking scripts, or custom layouts.

Switch between modes using the tabs at the top of the editor panel. The preview on the right shows exactly how the Show More content will render on a consumer's phone after they expand the toggle.

Tip: Start in the visual editor for simple content. Switch to the code editor when you need to paste in video embeds or custom tracking code.

Merge Tags and Dynamic Content

Show More supports the same merge tags as the rest of the template. Use Handlebars syntax — for example, #{{product_name}}, #{{lot}}, or #{{metafields.keyName}}. See Customizing Templates with Advanced Custom CSS for the full tag catalog.

Merge tags are resolved at scan time, so a single Show More can display batch-specific information (lot number, expiration date) without needing a separate template per batch.

Conditional Content

Wrap sections in #{{#if}} blocks to show or hide content based on scan context:

#{{#if isExpired}}  <p><strong>This product has reached its expiration date.</strong></p>#{{/if}}#{{#if isUS}}  <p>US residents: <a href="#{{ trialUrl }}">Start your free trial</a></p>#{{else}}  <p>Contact your local distributor: <a href="#{{contact_url}}">#{{brand_name}}</a></p>#{{/if}}

What Show More Accepts

Supported	Not Supported
HTML (headings, paragraphs, tables, lists, links, images, `<details>`, `<summary>`)	`<script>` tags
Inline CSS (whitelisted properties)	Inline event handlers (`onclick`, `onload`, any `on*`)
Handlebars placeholders (`#{{ tag }}`)	`javascript:` URLs
Handlebars `#{{#if}}` blocks	Raw JavaScript expressions
HTTPS-only external image URLs	Nested `#{{#if}}` blocks

Size Limits

Dimension	Limit
Raw HTML size	50 KB
Placeholders per template	30
Conditional blocks per template	10
Conditional nesting depth	1 (nesting not supported)

Saving and Publishing

Click Save in the top-right corner of the Template Editor.
Your updated Show More content is immediately live for all consumers scanning the product.

Important: Show More is defined at the template level. If the template is shared across multiple products, your Show More changes apply to all of them. To give a single batch its own Show More, see Customizing Show More Per Batch.

Example — Wine Product with Lot Info and Tasting Notes

<h2>#{{product_name}}</h2><p>Lot: <strong>#{{lot}}</strong> · Produced #{{produced_at}}</p><h3>Tasting Notes</h3><p>A full-bodied red with notes of blackberry and oak. Best served at 18°C.</p><h3>Pairing</h3><ul>  <li>Grilled red meats</li>  <li>Aged hard cheeses</li>  <li>Dark chocolate</li></ul>#{{#if isExpired}}  <p><strong>Past optimal drinking window.</strong> Contact your sommelier.</p>#{{/if}}<p>Visit us at <a href="#{{contact_url}}">#{{brand_name}}</a>.</p>

Troubleshooting

Issue	Solution
Show More is not appearing on the Authenticated screen	Confirm the Show more page toggle is enabled in the Authenticated tab, and that there is content in the editor.
My video embed is blank on phones	Use an HTTPS iframe URL. Check that your video host supports mobile embeds (some providers disable iframes on mobile).
A `<script>` tag I pasted was stripped	Some script tags are not permitted for security reasons. Use supported analytics patterns such as image-pixel tracking. Contact our team for support if you need help validating a custom script.
My merge tag shows as `#{{product_name}}` literally	Verify the exact spelling, and check that the merge tag is documented in the Customizing Templates with Advanced Custom CSS catalog.
Show More is too large	Keep raw HTML under 50 KB. Host large assets (videos, high-res images) externally and embed via link or iframe.